I purchased a moderately priced G-Shock watch after many years of buying cheap sports watches and having them die an early death. I refuse to spend hundreds on outrageously priced smartwatches, and could care less about bells and whistles. I just needed a rugged watch to tell the time, period. The GA-2000 fits the bill nicely. Very rugged case in a stylish design. It has large buttons for adjustments and stopwatch functionality, not that I'll ever use it. First Class was a very easy company to work with, and if my dressier watch ever dies, I will almost certainly buy from them again.